Wirtschaftsforum: Who uses your products?
Dr Ingo Nösler: OEMs and suppliers. Our customers come to us from all sectors where metal is processed or lubrication is required. This includes the automotive, railway and aviation industry. We also started developing solutions for alternative energy at an early stage, such as for wind energy and electromobility.
Wirtschaftsforum: You operate on a global scale. What is your main focus when it comes to exports?
Dr Ingo Nösler: Our focus is on Europe. Besides Spain, France and the Netherlands, where we have branches, the most important countries are Denmark, Austria, Switzerland, Hungary and Italy. Outside of Europe, we work together with local partners. We are successful wherever there is high demand for product solutions.
Wirtschaftsforum: The fourth generation recently joined the family-owned company. What issues are particularly important to them?
Dr Max Reiners: The younger generation are driving environmental and digital transformation. As a company, we have been active in these areas for a long time. However, all four children offer a new perspective on these important issues through their professional activities. They will make a significant contribution towards further strengthening tour family-owned company with innovation and sustainable concepts for the future.
Wirtschaftsforum: And what is your outlook for the coming period?
Dr Max Reiners: Our most important goal is to stay healthy for now. We discuss the pandemic each week and follow the latest developments. In addition, we want to increase our focus on the sustainable use of raw materials. We still don’t know what the “new normal” will look like after the pandemic. There will definitely be a shift in the market. We want to keep growing strategically and profitably. We are very well positioned for this in terms of development, production, application and service. We also want to expand our service and increase our presence in neighbouring European countries.
This interview was published in Wirtschaftsforum